Clinton Township Newsletter

1 5 J u n e 2 0 1 5 t h e w O r K - f a m i l y C O n n e C t i O n a n n O u n C e s t h e i r 2 0 1 5 C O l l e g e s C h O l a r s h i p p r O g r a m The Work-Family Connection, the nonprofit organization that provides high quality after school programs in Clinton Township schools, is pleased to announce their College Scholarship Program for 2015! High school students having attended The Work-Family Connection programs (before, after school, kindergarten wrap-around, Wiz Kids, ACE, WFC Clubs and Summer Camps) qualify to apply for the scholarships. Students must have been accepted to an accredited college or technical school for 2015. The scholarship amount is up to $2,000. Application packages are available through the high school Guidance Counselors. Please email: wfcscholarships@theworkfamilyconnection.org to request an application, a copy of application guidelines and eligibility requirements. Visit: www.workfamily.org for updates and to register for WFC Summer Camp. For more info., contact Christa Claytor at: cclaytor@ theworkfamilyconnection.org or call: 908.534.5935, ext. 10. Many Activities to Choose! • 2 Weekly Field Trips to Fun Places: Dorney Park, Camelbeach, Baseball, & More! • 3 Weekly Swims at Beaver Brook Country Club! • Fun and Educational Theme Weeks with Games, Arts & Crafts, Enrichment, Science and Nature! • ACE (Advanced Challenge for Everyone) A Half- Day Specialty Camp Taught by Certified Teachers • Air Conditioned Busses t h e i m p a C t O f g O O g l e ' s " m O b i l e g e d d O n " O n y O u r w e b s i t e Today well over half of the internet searches are conducted on mobile devices. Unfortunately, many websites developed for desktop computers do not adjust well for viewing on these mobile devices. In light of an April 21 change to Google's search algorithm referred to by some as Google's "Mobilegeddon," companies that don't have mobile-friendly websites will be significantly impacted. Many business owners, especially small business owners, may be unaware of this change or confused by its impact. All mobile Google searches will favor sites that are "mobile-friendly" thus impacting over half of the internet searches. Google has an online tool that will test a url and determine if the page has a mobile-friendly design: https://www.google.com/webmasters/tools/mobile-friendly. If your website is not mobile-friendly, there are two options – a responsive desktop website or a standalone, mobile website. Responsive desktop websites automatically adjust their content and display so that information and images are easily viewable on a mobile device. When a search is conducted on a mobile device and the search result is clicked, the visitor sees the same information as is visible on the desktop website – the information is just formatted differently. This automatic reformatting is a 'response' to the device being used to access it. In contrast, mobile websites feature pertinent information about the company without going into too much detail, with information accessible through an icon-driven navigation system. In this instance, when a mobile device or tablet is used for an internet search and the search result is clicked, the visitor is automatically redirected to the mobile website. An advantage of having a responsive desktop website is there is only one website to maintain; however, conversion to a responsive format may be costly, depending on the size and features of the site itself. A mobile website, on the other hand, requires two separate websites be maintained. This type of site is, however, less expensive to create and can generally be brought up quickly. With this option, a business may continue to use its current desktop website and pass Google's mobile-friendly test. As one small business owner to another, this is one Google algorithm change that needs your attention. Don't get left behind because your website is not mobile-friendly. For examples of responsive and standalone, mobile websites, visit www.hbsbiz.marketing/mobile- friendly-website-development. Hunterdon Business Services, LLC, located at 1117 State Route 31 in Lebanon, provides comprehensive marketing services designed specifically for small and medium-sized businesses. The company's marketing team is available to answer any questions a business owner may have regarding mobile-friendly websites without obligation and may be reached by calling: 908.200.7766. "Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language." ~ Henry James"

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