2 1 D e c e m b e r 2 0 1 5
UPS/Clinton Store Products & Services:
PRINTING SERVICES
Mobile Printing
Full Service Digital Printing
Binding
Laminating
Stapling
Folding
24-Hour Access
Color and Black & White
Printing and Copying
PACKING SERVICES
Custom Packaging
Packaging Boxes & Supplies
Electronics Packaging
ADDITIONAL PRODUCTS
AND SERVICES
Office Products and Supplies
Notary Services
SMALL BUSINESS SOLUTIONS
Fax Services, Send
and Receive Mailbox Services
Package Acceptance
Package Receipt Notification
Mail Forwarding
24-Hour Access
Call-in MailCheck
®
SHIPPING SERVICES
UPS Next Day Air
®
Early A.M.
®
UPS Next Day Air
®
UPS Next Day Air Saver
®
UPS 2nd Day Air A.M.
®
UPS 2nd Day Air
®
UPS 3 Day Select
®
UPS Ground
UPS International
UPS My Choice
(SM)
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Priority Mail
®
Express Mail
®
Parcel Post
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First Class Mail
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Global Express Guaranteed
®
Delivery Confirmation
™
Signature Confirmation
®
Certified Mail
™
with Return Receipt
FREIGHT
Ground Freight
Air Freight
International Air Freight
Ocean Freight
The UPS Store
1802 Rte 31 N
Clinton, NJ 08809
908.638.3500
email: store4525@theupsstore.com
by Hunterdon Business Services, LLC
www.HunterdonBiz.com
Lebanon, NJ
908.200.7766
1117 NJ-31, Suite 2
Mention Clinton Township Newsletter
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]
Merry
Christmas
Happy
Holidays
W h y y o u s h o u l d e m b r a C e C o n t e n t
m a r k e t i n g a n d b r a n d j o u r n a l i s m
There was a time when the line between marketing and journalism
was definitive. These days, that line is not so clear.
The Internet has greatly expanded the boundaries for doing business
and competition for consumer attention has increased exponentially.
It is no longer effective to rely solely on heavily branded marketing material.
Businesses have had to find creative ways to stand out in the crowd and attract
consumers; hence, the birth of content marketing and brand journalism. Content
marketing and brand journalism share similar characteristics:
• Each promotes a brand through the use of stories that resonate
with their targeted audience;
• Each aims to educate their audiences; and
• Each switches the focus from specific products or services to the
needs or interests of the audience.
There are also differences between the two.
Content marketing is storytelling with the objective of increasing consumer
demand for a particular product or service. Brand journalism, on the other hand,
aims to create a connection between companies and potential customers on a
personal level and strengthen brand loyalty by showing a company's human side.
Why are these strategies important?
Because information is so readily available, today's consumers are
more well-read; a side effect to that is they tend to be more skeptical.
They ask questions – who, what, where, when, and why – and they
expect answers.
To provide those answers, businesses need to think like journalists
and ask their own questions:
• What's new in my market?
• Why should my audience care?
• What does my business do to address these current trends?
• What do I offer my audience that my competitors don't?
Neither content marketing nor brand journalism replaces traditional
branded marketing materials. Distinct company logos, prominent display
advertisements and the like are still essential for helping develop consumer
awareness. After all, everyone can identify the Nike "swoosh" whether it
is accompanied by words or not. That instant recognition is something all
companies strive for. But today, there needs to be more if you want the
recognition to lead to action.
– Bernice Bellouny, Senior Staff Writer, Hunterdon Business
Services, LLC. Find out more at: www.HunterdonBiz.com.
