Clinton Township Newsletter

1 0 M a r c h 2 0 1 6 www.ClintonTwpNewsletter.com 14 Main Street, Clinton 908-894-5400 • www.billhealydesigns.com • Handmade Crystal Giftware, Stemware and Lighting • Art Glass • Repair on Damaged Crystal or Glass • Custom Engraving • Corporate Awards and Gifts • Handmade Irish Products and Crystal Jewelry 33 Old Highway 22, Clinton, NJ 08809 www.kristophermark.com • 908.735.9695 Tues – Fri 10-6; Sat 10-3; Closed Sun & Mon You've Got A Friend in the Jewelry Business... Beautifully crafted engagement rings from $1,500 up It's Time To See Your Friend. by Hunterdon Business Services, LLC 908.200.7766 www.HunterdonBiz.com Lebanon, NJ 1117 NJ-31, Suite 2 Mention Clinton Township Newsletter and Receive $50 Off a Marketing Service of Your Choice Offer Good Through 3/31/16 i N M a r k E t i N g , L E s s C a N B E M o r E Can "less is more" ever be an effective approach to marketing? The short answer is yes. The Internet has not completely replaced traditional marketing strategies, especially for local small businesses. Business cards, brochures and print media may still be effective promotional tools. Supporting community events can also help as these efforts, which provide businesses with important opportunities for giving back to their communities, often resonate with local consumers. But when all is said and done, a digital presence is mandatory. Options for creating a digital presence are numerous: websites, blogs, social media platforms, online directory profiles – the choices can be overwhelming. And participating in too many of these available options can be counter-productive – particularly for a small business owner. Each marketing strategy can be effective in its own right; however, each is also very time-consuming, which poses problems for any business with limited resources. Trying to cover all options can result in huge expenses with little results. What's a business owner, particularly a small business owner, to do? • Tackle your website first. Keep information accurate and current. Periodically update your website content – and all other online assets – keeping content fresh for visitors and search engines alike. • Identify your target audience. Be specific about who you're trying to attract. Know their habits – where they shop, how they gather information, what they do with their free time, what most influences their decisions. Then, meet that audience on their own turf. Trying to attract a younger crowd? Social media may be where you want to concentrate your efforts. Marketing to other businesses? Online directory listings or industry journals may be your best bet. • Before jumping into a new marketing strategy, assess whether you have the resources to follow through. For example, before starting a blog, make sure you have the time and commitment to support that blog. Your followers will expect consistent, relevant content in your blog and social media postings. Rather than trying to do everything, focus your marketing efforts where your audience is. You may find this concentrated effort in the correct venue will reap more benefit than weak efforts in all venues. – Patricia Birchenough, Owner and President, Hunterdon Business Services, LLC. Find out more at: www.HunterdonBiz.com. N o r t h h u N t E r d o N h . s . t h E a t E r o r g a N i z a t i o N ' s 2 0 1 6 w i N t E r M u s i C a L The North Hunterdon High School Theater Organization announces its winter musical, Sweeney Todd: School Edition! Produced by special arrangement with Music Theatre International, performances will be on March 3, 4, and 5, at 7:00 pm each evening, in the school Theater. Handicapped seating is available. Tickets, at $15 for adults and $10 for students and senior citizens, can be purchased online and at the door. Please email nhhssweeneytoddtickets@ gmail.com for all ticket inquiries and further information. We look forward to seeing you at this incredible show ~ "Attend the tale of Sweeney Todd"!

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