2 4
o c t o b e r 2 0 2 2
W W W . C L I N T O N T W P N E W S L E T T E R . C O M
e C o n o m i C d e V e l o p m e n t & t o u r i S m d i r e C t o r
r e p o r t S S t r o n g S t a r t o f t h e r e C e n t l y
l a u n C h e d e x p l o r e h u n t e r d o n i n i t i a t i V e
Economic Development & Tourism Department Director Marc
Saluk presented an update on the success of the recently launched,
"The Other Side Of Jersey" campaign, part of the Explore Hunterdon
initiative, with media reports, ad performance results and engagement statistics,
Commissioner Susan J. Soloway reported.
Commissioner Soloway, the Board's Economic Development & Tourism
liaison, said, "I continue to hear many compliments from residents
and businesses alike that the County's efforts on tourism and
branding are paying dividends."
Director Saluk's presentation showed that branding and micro-
targeting efforts on social media are revealing a high degree of
success at reaching individuals that may be interested in visiting
Hunterdon County. Initial metrics from the first month show that over
13,000 users visited the new ExploreHunterdonNJ.com website while 3.2
million people throughout the New York City and Philadelphia metros viewed
online and social media ads promoting the county.
This is the first phase of a comprehensive and diverse marketing
outreach campaign on behalf of tourism in Hunterdon County.
Saluk said, "There's a high level of engagement on our social media
channels and significant return visits to the website. These and
other metrics show that people are interested in what we have to
offer here in Hunterdon County."
Saluk also stated that media interest has been high, culminating with the
initiative landing on the cover of the August 8th edition of NJ BIZ, to go along
with substantial coverage from other publications across New Jersey.
Commissioner Soloway added, "I have been advised that new patrons are
visiting Hunterdon's downtowns, shopping at local farmers markets along
the 579 Trail is increasing, and people are working at completing their beer
passports along the Hunterdon Beer Trail. I appreciate all of Director
Saluk's efforts and look forward to continued updates about the
success of the Explore Hunterdon initiative."
C h e c k o u t : w w w . H u n t e r d o n M a i n S t r e e t s . c o m , w w w .
HunterdonBeerTrail.com, www.ExploreHunterdonNJ.com and
www.Hunterdon579Trail.com to learn more.
"October is a hallelujah!
reverberating in my body year-round."
~ John Nichols
RemembeR These imporTant
